The All Others List


1964

Tracing a company's advertising themes over a 50 year period of time is a pretty duanting task, but Maidenform made it very easy with the "I dreamed" series. But to ignore the rest of their ad campaigns would certainly leave a lot of interesting ads out of the discussion. So we are also trying compile a list of other ads and will try to group them in a way to make them easy to find. If you have an ad that is not on the list be sure to send us e-mail and we will add it to the list. Just a quick note, some of the ads listed below carry a "dream" based theme, but we don't consider them to be part of the original series since they either don't fall into the dream series time frame or the theme itself is not soley based on a dream theme.

You can view our Maidenform ad lists by clicking the link below.

List Updated 02/07/2007

Concertina Girdle

Year

Theme

Collection

1962 You'll never yank - Full Page, B&W, 3 images, back setting Yes
1963 You'll never yank, Full Page, B&W, Large setting back/side view Ver. 1 Yes
1964 You'll never yank, Full Page, B&W, Large setting back/side view Ver. 2 Yes
1965 You'll never yank, Full Page, B&W, Two images, kneeling rear, standing rear Yes
1966 You'll never yank, Full Page, B&W, Large setting back/side view, on left hip Yes

Keep Your Eye on Maidenform

Year

Theme

Collection

1964 14,400 times a day your bra size changes, Full Page, B&W, Concertina Bra Lying on back, head to bottom, hair covering one eye Yes
1964 No wonder new Day Dreams is called the most comfortable bra in the world, Full Page, B&W, Concertina Bra Lying on back, head up, arms circled over head Yes
1964 New stretchable straps, Full Page, B&W, Sweet Music Lying on side stretching straps Yes
1964 Keep your eye on, Full Page, B&W, Large kneeling side view Yes
1964 Keep your eye on, Full Page, B&W, Lying on back, head up, arms circled above head Yes
1964 B&W, Lying on back, head at bottom of ad, backs of hands on face Yes
1965 New "Never-the-less" Girdle, Full Page, B&W, Never-the-less Upright kneeling from backside,girdle only Yes
1965 New Dream-aire, Full Page, B&W, Dream-Aire, Lying on back, head to the bottom of ad, wild hair Yes
1965 New Dream-aire, Two Page, B&W, Dream-Aire, 1 large image on left page, 5 smaller images on right page Yes
1965 Not for the Timid - This bra covers like a blush. Yes
1968 Full Page, B&W, Lying on back, head to the right of ad, left arm circled over head Yes

All Other

Year

Theme

Collection

1936 Preserves Precious Firmness! "Etude" for "Junior" figures Yes
1936 Variation "Once Over" Yes
1940 For out-lift as well as up-lift Yes
1941 Maiden Form's Allo-ette for "in between" sizes Yes
1941 At ease . . In Inter-lude Yes
1941 Pliant Perfection in one-piece foundations Yes
1942 For a figure that registers Yes
1942 More active nowadays? Yes
1944 Maidenform started something over 20 years ago Yes
1945 The highest I.Q. Rating goes to Maidenform Yes
1946 Surest thing you know Yes
1946 You can always Trust this Trade-Mark Yes
1947 Allo-ette Brassieres by Maidenform Yes
1947 Young in Spirit...Modern in Mood Yes
1948 Special necklines need these Yes
1948 For accentuated uplift Yes
1948 New deep, deep-cut, Dec-la-tay Yes
1949 For accentuated uplift Yes
1949 The new Maidenette, makes the most of small bosoms Yes
1949 Inter-lude, for plunging necklines.... Yes
1949 For rounded uplift Yes
1949 Lovely lift! Lovely look! Follow fashion's necklines Yes
1951 Fashionable wardrobes - Bishop's Department Store ad Yes
1955 You'll say, "new Maidenform Twice-over outdates all other bras" Yes
1955 The bra that slims to make you look younger - translated Italian to English Yes
1955 A new star is born Yes
1958 Maidenform's Twice over can make you over Yes
1958 You can look at least a size slimmer in a new Maidenform Diminuedo! Yes
1958 Now Maidenform fashions another fabulous Fris*Kee girdle! Yes
1958 Now, from the first name in bras, the last word in girdles! Yes
1962 And now three versions of Inter-Lude by Maidenform (British ad) Yes
1962 Foundation to Fashion - A New Maidenform Girdle Yes
1962 At last . . . it's practical to nurse as you prefer to nurse! Yes
1963 The Inside Story of New MaidenForm Inter-Lude Bra Yes
1964 Sportmaker wheels out seperates to be glad about (sweater and pants ad) Yes
1964 Sportmaker 4-models with horse costume (stretch pant ad) Yes
1964 Sportmaker's got separates by the wagonload Yes
1964 Who took the curling, rippling, twisting Yes
1964 Mermaids who wear contour bras insist on Maidenform - Allen Industries Ad No
1964 Day Dreams by Maidenform with new custom-curved straps No
1964 14,000 times a day your bra size changes Yes
1965 Delightful Sapes IN Lycra by Maidenform Yes
1965 Sportmaker leads the way with rootin' tootin tops (sweater ad) Yes
1965 Sportmaker forecasts the new: 'See-Shirts' for sea-days or sun-days Yes
1966 Sportmakers. . . "A hunting we will go..in man-trapping.." Yes
1966 Sportmakers. . . 4 models in bold color separates No
1966 Sportmakers. . . the great put ons (top and pants ad) Yes
1966 Bra and girdle model lying on bed - magazine article/advertisement Yes
1966 Figure flattery with action - Canadian Ad Yes
1967 Suddenly the trick is tricolastic No
Unknown You'll never yank at a girdle again, petting dog No
1969 Maidenform announces the great stocking hold-up Yes
1969 Sea Dreams Collection by Maidenform(Bra & Girdle Bergner's Department Store) Yes
1970 Sea Dreams Collection - Beautiful Belittlers - The Outlet Company Rhode Island Yes
1970 Sea Dreams Collection - Hect's has it! Yes
1970 Sea Dreams From the Sea Dreams Collection (Sleepwear Sibley Department Store) Yes
1970 Sea Dreams From the Sea Dreams Collection-Line Drawing(Isaac Long Store Ad) No
1970 Sea Dreams From the Sea Dreams Collection (Daywear Sibley Department Store) Yes
1970 Sea Dreams From the Sea Dreams Collection (Sleepwear Golde's Department Store) Yes
1970 Sea Dreams From the Sea Dreams Collection (Bra,Girdle,Slip - Issac Long Department Store) Yes
1970 French language ad with nude Yes
1971 Beautiful Understatements Yes
1972 Maidenform Swimwear Yes
1972 The So Tender wire bra in the crochet look. Yes
1972 Find yourself on this page Yes
1972 Here's looking at you - We hesitate to use the word sexy Yes
1972 Rated X - If you knew what it could do for you - black model Yes
1972 Rated X - If you knew what it could do for you - white model Yes
1972 Now it's more comfortable to wear a bra than not to wear one Yes
1972 Color me pretty - Wheat Field Yes
1972 When you buy a Maidenform Color Me Pretty - lipstick offer Yes
1973 Great Shapes going Places - Includes luggage ad Yes
1974 Maidenform predicts - Zodiac theme Yes
1975 Sleepwear and Loungewear by Donald Brooks for Maidenform Yes
1975 Donald Brooks designs a classic collection for Maidenform No
1976 Donald Brooks Creates a Sleepwear Collection for Maidenform Yes
1976 Donald Brooks - It's a shame you have to cover it up. Yes
1977 Maidenform dreams up Sweet Dreams. The only sweets you don't have to resist. No
1978 Maidenform and SiSi, together to dress you a little. But well. (Italian) Yes
1978 You can see why I'm a Maidenform Woman - Perfume behind ear No
1978 You can see why I'm a Maidenform Woman - Garden sleepwear No
1979 Introducing Primizia for Maidenform Yes
1980 Shhh, Fashion Secret Yes
1981 The No-show Panty, now you see it, now you don't No
1981 No-show Panties - "Not seen in all the right places." Yes
1985 Buy two get one free - One Page Yes
1985 Buy two get one free - Two Page Yes
1985 Maidenform Woman - couple in a row boat Yes
1985 Shhh, Bras so beautiful you'll never guess the secret is support! Yes
1986 Maidenform unveils the excitement of stretch lace Yes
1986 Introducing No-Ride - The pretty panty guaranteed to stay in place. Yes
1986 All dressed up to go dreaming Yes
1986 Wise Buy - white bra and panty Yes
1987 The look begins with Maidenform - one page version - Model standing erect Yes
1987 The look begins with Maidenform Model Standing Erect - two page version Yes
1987 The look begins with Maidenform - Model leaning backward Yes
1987 The look begins with Maidenform - Model left hand on face Yes
1987 The look begins with Maidenform - Hand on head looking over left shoulder Yes
1987 Actor - Omar Sharif (One-page) Yes
1987 Actor - Omar Sharif (Two-page) Yes
1988 Actor - Corbin Bernsen (One-page text different from 2-page) Yes
1988 Actor - Corbin Bernsen (Two-page text different from 1-page) Yes
1988 Actor - Michael York Yes
1989 Actor - Christopher Reeves Yes
1990 Actor - Pierce Brosnan Yes
1990 Isn't it nice to live in a time when women aren't being pushed around so much anymore? Yes
1991 A helpful guide for those who still confuse women with various objects. Yes
1991 Maidenform International (inset bra and bikini panties) Yes
1991 Maidenform International (inset bra - cami straps & h-cut panties) Yes
1992 Imagine for a moment what it must have been like a woman in the 1800's Yes
1992 Maidenform International (tulips below picture) Yes
1993 Floral Bra on towel with TV in background (no model) Yes
1993 Lace bra on a newspaper with cup of coffee (no model) Yes
1993 Lace bra, glass of water, and pile of books (no model) Yes
1994 A fitting image Yes
1994 Maidenform - Blond model kneeling in front of couch No
1994 Maidenform Self-Expressions - Pictogram style ad Yes
1995 Maidenform Rendezvous Push-up Bra - kneeling on a couch Yes
1995 What's your lingerie doing for you? (the lift it gives your spirit) (two-page) Yes
1995 What's your lingerie doing for you? (of all the decisions you'll make) (two-page) Yes
1995 What's your lingerie doing for you? (all day long everyone will as what you're smiling about.)(two-page) Yes
1995 What's your lingerie doing for you? (Life takes you in a million different directions.)(two-page) Yes
1995 What's your lingerie doing for you? (Your mind is sharp)(two-page) Yes
1997 Maidenform Unhooked (Two double fold-out pages) Yes
1977 Donald Brooks for Maidenform. It's not just underwear. It's fashion. No
Unknown Donald Brooks - bed and telephone No
Unknown This is the one: Fabulous Fit, Fabulous Feel Yes

The Maidenform Woman

Year

Theme

Collection

1978 Tug of war Yes
1978 You can see why - Bed post with pants Yes
1978 You can see why - Bed post bra and panties Yes
1978 You can see why - Briefs, bikinis in delicious colors Yes
1978 You can see why - I want sleepwear that makes me feel like a dream Yes
1978 Donald Brooks - Bed and embroidery Yes
1979 Six models playing stringed instruments Yes
1979 You can see why - Leaning against wall with city skyliine behind No
1979 Fire Truck Yes
1979 Grocery Shopping Yes
1979 Bank Vault Yes
1979 You can see why - Red Robe and flowers Yes
1979 You can see why - hand on chair Yes
1979 Theater Yes
1979 You can see why - white bra and skirt hand on knob Yes
1979 You can see why - Bicycle built for four Yes
1979 Carousel No
1980 On a ladder at the library Yes
1980 heavy Equipment - Construction Site Yes
1980 At a coffee bar Yes
1980 Movie Set Yes
Unknown Dares to Dream - A couple at Sidewalk Cafe Yes
1980 Six at pay phones No
1980 Ice Skating Yes
1980 Castle Guard Yes
1980 Helicopter Yes
1980 Ballet practice Yes
1980 Control Room Yes
1980 Boxing Ring Yes
1980 Indoor Garden - Dreamwear Gown Yes
1980 Ice Skating Yes
1980 Stock Ticker Yes
1980 In the garage with an antique car Yes
1980 Clock Shop Yes
1980 Box Office Yes
1981 Fencing Lesson Yes
1981 Horse Race Yes
1981 Auto Race Yes
1981 Celebrity Yes
1981 Neon Gallery Yes
1981 Playing Pool Yes
1981 Hot Dog Cart No
1981 Three on a sailboat Yes
1981 Hot air balloon Yes
1981 Aquarium Yes
1981 Western Wear Yes
1981 Sculptor Yes
1982 Three at Art Gallery Yes
1982 Bicycle Shop Yes
1982 Roulette Wheel Yes
1982 Symphony Yes
1982 Courtroom Yes
1982 Reporter at Baseball Stadium Yes
1982 Basketball Referee Yes
1982 Two couples on the stairs Yes
1982 Two playing croquet Yes
1982 Three at the ice cream parlor Yes
1982 Military officers and fur coat Yes
1982 Doctor Yes
1982 Wine Cellar Yes
1982 Airliner Yes
1983 Chef with a flaming dish Yes
1983 Tiger Cage Yes
1983 Walking her Irish Setter on a busy street Yes
1983 Horse track holding a ticket Yes
1983 Cruise ship Yes
1983 Playing Darts Yes
1983 Bus Stop Yes
1983 Two at a masquerade party Yes
1983 Two at a Party Yes
1983 Football Game Yes
1983 Three at the antique store Yes
1983 Megaphone with boat crew Yes
1984 You can see why - red top hand mirror No
1984 Dares to Dream - A couple in a carriage Yes
1984 Dares to Dream - A glass of champaign Yes
1984 Dares to Dream - A couple by the rocks Yes
1984 Dares to Dream - A couple with a fur coat Yes
1984 Dares to Dream - Red - Present - One page version Yes
1984 Dares to Dream - Red - Present - Two page version Yes
1984 Dares to Dream - Crossed arms in a sweater Yes
1984 Dares to Dream - A Couple in window - One Page Version Yes
1984 Dares to Dream - A Couple in window - Two Page Version Yes
1985 Dares to Dream - A couple in a gazebo - One Page Yes
1985 Dares to Dream - A couple in a gazebo - Two Page Yes
1985 Dares to Dream - A couple on the terrace (pink) - Two Page Yes
1985 Dares to Dream - A couple on the terrace (pink) - Single Page Yes
1985 Dares to Dream - Couple with a Horse Yes
1985 Dares to Dream - red on the bed - one page version No
Unknown Dares to dream - a couple with a car Yes
Unknown Dares to Dream - A couple at night (black lingerie) No
1985 Today she is all right No
1985 Today she is alluring Yes
1985 Today she's dazzling Yes
1985 Today she is sensuous Yes
1985 Today she is playful Yes
1986 Listening to tape player Yes
1986 Is a cut above Yes
1986 Knows where she's going Yes
1986 Antique dresser and white feather boa No
1986 Is a shade more daring Yes
1986 Has the winning touch - flowers in a trophy Yes
Unknown You can see why - lamp and mirror No
Unknown You can see why - white bra black top No
1987 Legs can never be too long or too sexy Yes
Unknown Inner beauty only goes so far - Maidenform perfecting the real you No

Dream Series - New Version

2003 Ever Wake up from a Dream so real you're convinced it's true? Yes
2003 I dreamed everyday was Sunday Yes
2003 I dreamed he loves me Yes
2004 Last night I dreamed I lived in Rome, This morning I woke up in Hoboken Yes
2004 Dreams are a way of discovering inner fantasies Yes
2004 Fits your form - Kohls Ad Yes
2004 Exercise is to the body, what dreams are to the mind Yes
2004 I dreamed I forgot to thank my mother. Yes
2004 Dreams do come true Yes
2004 Kohls Maidenform Ad Yes
2004 Dreams fuel my creativity Yes
2004 When dreams become reality Yes
2004 Dreams are without limits Yes
2004 Dreams are messages I send and receive Yes
2004 I dreamed his mother was wonderful Yes
2005 Some dreams are best unspoken (Version 1) Yes
2005 Introducing the Dream Bra Yes
2006 Some dreams are best unspoken (Version 2) Yes
2006 The bra dreams are made of Yes
2006 I dreamed the night never ended No
2006 Daydreams are my mini get away Yes

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