
1964
Tracing a company's advertising themes over a 50 year period of time is a pretty duanting task, but Maidenform made it very easy with the "I dreamed" series. But to ignore the rest of their ad campaigns would certainly leave a lot of interesting ads out of the discussion. So we are also trying compile a list of other ads and will try to group them in a way to make them easy to find. If you have an ad that is not on the list be sure to send us e-mail and we will add it to the list. Just a quick note, some of the ads listed below carry a "dream" based theme, but we don't consider them to be part of the original series since they either don't fall into the dream series time frame or the theme itself is not soley based on a dream theme.
You can view our Maidenform ad lists by clicking the link below.
List Updated 02/07/2007 | |||
Concertina Girdle | |||
Year |
Theme |
Collection |
|
| 1962 | You'll never yank - Full Page, B&W, 3 images, back setting | Yes | 1963 | You'll never yank, Full Page, B&W, Large setting back/side view Ver. 1 | Yes | 1964 | You'll never yank, Full Page, B&W, Large setting back/side view Ver. 2 | Yes |
| 1965 | You'll never yank, Full Page, B&W, Two images, kneeling rear, standing rear | Yes | |
| 1966 | You'll never yank, Full Page, B&W, Large setting back/side view, on left hip | Yes | |
Keep Your Eye on Maidenform | |||
Year |
Theme |
Collection |
|
| 1964 | 14,400 times a day your bra size changes, Full Page, B&W, Concertina Bra Lying on back, head to bottom, hair covering one eye | Yes | |
| 1964 | No wonder new Day Dreams is called the most comfortable bra in the world, Full Page, B&W, Concertina Bra Lying on back, head up, arms circled over head | Yes | |
| 1964 | New stretchable straps, Full Page, B&W, Sweet Music Lying on side stretching straps | Yes | |
| 1964 | Keep your eye on, Full Page, B&W, Large kneeling side view | Yes | |
| 1964 | Keep your eye on, Full Page, B&W, Lying on back, head up, arms circled above head | Yes | |
| 1964 | B&W, Lying on back, head at bottom of ad, backs of hands on face | Yes | |
| 1965 | New "Never-the-less" Girdle, Full Page, B&W, Never-the-less Upright kneeling from backside,girdle only | Yes | |
| 1965 | New Dream-aire, Full Page, B&W, Dream-Aire, Lying on back, head to the bottom of ad, wild hair | Yes | |
| 1965 | New Dream-aire, Two Page, B&W, Dream-Aire, 1 large image on left page, 5 smaller images on right page | Yes | |
| 1965 | Not for the Timid - This bra covers like a blush. | Yes | |
| 1968 | Full Page, B&W, Lying on back, head to the right of ad, left arm circled over head | Yes | |
All Other | |||
Year |
Theme |
Collection |
|
| 1936 | Preserves Precious Firmness! "Etude" for "Junior" figures | Yes | |
| 1936 | Variation "Once Over" | Yes | |
| 1940 | For out-lift as well as up-lift | Yes | |
| 1941 | Maiden Form's Allo-ette for "in between" sizes | Yes | |
| 1941 | At ease . . In Inter-lude | Yes | |
| 1941 | Pliant Perfection in one-piece foundations | Yes | |
| 1942 | For a figure that registers | Yes | |
| 1942 | More active nowadays? | Yes | |
| 1944 | Maidenform started something over 20 years ago | Yes | |
| 1945 | The highest I.Q. Rating goes to Maidenform | Yes | |
| 1946 | Surest thing you know | Yes | |
| 1946 | You can always Trust this Trade-Mark | Yes | |
| 1947 | Allo-ette Brassieres by Maidenform | Yes | |
| 1947 | Young in Spirit...Modern in Mood | Yes | |
| 1948 | Special necklines need these | Yes | |
| 1948 | For accentuated uplift | Yes | |
| 1948 | New deep, deep-cut, Dec-la-tay | Yes | |
| 1949 | For accentuated uplift | Yes | |
| 1949 | The new Maidenette, makes the most of small bosoms | Yes | |
| 1949 | Inter-lude, for plunging necklines.... | Yes | |
| 1949 | For rounded uplift | Yes | |
| 1949 | Lovely lift! Lovely look! Follow fashion's necklines | Yes | |
| 1951 | Fashionable wardrobes - Bishop's Department Store ad | Yes | |
| 1955 | You'll say, "new Maidenform Twice-over outdates all other bras" | Yes | |
| 1955 | The bra that slims to make you look younger - translated Italian to English | Yes | |
| 1955 | A new star is born | Yes | |
| 1958 | Maidenform's Twice over can make you over | Yes | |
| 1958 | You can look at least a size slimmer in a new Maidenform Diminuedo! | Yes | |
| 1958 | Now Maidenform fashions another fabulous Fris*Kee girdle! | Yes | |
| 1958 | Now, from the first name in bras, the last word in girdles! | Yes | |
| 1962 | And now three versions of Inter-Lude by Maidenform (British ad) | Yes | |
| 1962 | Foundation to Fashion - A New Maidenform Girdle | Yes | |
| 1962 | At last . . . it's practical to nurse as you prefer to nurse! | Yes | |
| 1963 | The Inside Story of New MaidenForm Inter-Lude Bra | Yes | |
| 1964 | Sportmaker wheels out seperates to be glad about (sweater and pants ad) | Yes | |
| 1964 | Sportmaker 4-models with horse costume (stretch pant ad) | Yes | |
| 1964 | Sportmaker's got separates by the wagonload | Yes | |
| 1964 | Who took the curling, rippling, twisting | Yes | |
| 1964 | Mermaids who wear contour bras insist on Maidenform - Allen Industries Ad | No | |
| 1964 | Day Dreams by Maidenform with new custom-curved straps | No | |
| 1964 | 14,000 times a day your bra size changes | Yes | |
| 1965 | Delightful Sapes IN Lycra by Maidenform | Yes | |
| 1965 | Sportmaker leads the way with rootin' tootin tops (sweater ad) | Yes | |
| 1965 | Sportmaker forecasts the new: 'See-Shirts' for sea-days or sun-days | Yes | |
| 1966 | Sportmakers. . . "A hunting we will go..in man-trapping.." | Yes | |
| 1966 | Sportmakers. . . 4 models in bold color separates | No | |
| 1966 | Sportmakers. . . the great put ons (top and pants ad) | Yes | |
| 1966 | Bra and girdle model lying on bed - magazine article/advertisement | Yes | |
| 1966 | Figure flattery with action - Canadian Ad | Yes | |
| 1967 | Suddenly the trick is tricolastic | No | |
| Unknown | You'll never yank at a girdle again, petting dog | No | |
| 1969 | Maidenform announces the great stocking hold-up | Yes | |
| 1969 | Sea Dreams Collection by Maidenform(Bra & Girdle Bergner's Department Store) | Yes | |
| 1970 | Sea Dreams Collection - Beautiful Belittlers - The Outlet Company Rhode Island | Yes | |
| 1970 | Sea Dreams Collection - Hect's has it! | Yes | |
| 1970 | Sea Dreams From the Sea Dreams Collection (Sleepwear Sibley Department Store) | Yes | |
| 1970 | Sea Dreams From the Sea Dreams Collection-Line Drawing(Isaac Long Store Ad) | No | |
| 1970 | Sea Dreams From the Sea Dreams Collection (Daywear Sibley Department Store) | Yes | |
| 1970 | Sea Dreams From the Sea Dreams Collection (Sleepwear Golde's Department Store) | Yes | |
| 1970 | Sea Dreams From the Sea Dreams Collection (Bra,Girdle,Slip - Issac Long Department Store) | Yes | |
| 1970 | French language ad with nude | Yes | |
| 1971 | Beautiful Understatements | Yes | |
| 1972 | Maidenform Swimwear | Yes | |
| 1972 | The So Tender wire bra in the crochet look. | Yes | |
| 1972 | Find yourself on this page | Yes | |
| 1972 | Here's looking at you - We hesitate to use the word sexy | Yes | |
| 1972 | Rated X - If you knew what it could do for you - black model | Yes | |
| 1972 | Rated X - If you knew what it could do for you - white model | Yes | |
| 1972 | Now it's more comfortable to wear a bra than not to wear one | Yes | |
| 1972 | Color me pretty - Wheat Field | Yes | |
| 1972 | When you buy a Maidenform Color Me Pretty - lipstick offer | Yes | |
| 1973 | Great Shapes going Places - Includes luggage ad | Yes | |
| 1974 | Maidenform predicts - Zodiac theme | Yes | |
| 1975 | Sleepwear and Loungewear by Donald Brooks for Maidenform | Yes | |
| 1975 | Donald Brooks designs a classic collection for Maidenform | No | |
| 1976 | Donald Brooks Creates a Sleepwear Collection for Maidenform | Yes | |
| 1976 | Donald Brooks - It's a shame you have to cover it up. | Yes | |
| 1977 | Maidenform dreams up Sweet Dreams. The only sweets you don't have to resist. | No | |
| 1978 | Maidenform and SiSi, together to dress you a little. But well. (Italian) | Yes | |
| 1978 | You can see why I'm a Maidenform Woman - Perfume behind ear | No | |
| 1978 | You can see why I'm a Maidenform Woman - Garden sleepwear | No | |
| 1979 | Introducing Primizia for Maidenform | Yes | |
| 1980 | Shhh, Fashion Secret | Yes | |
| 1981 | The No-show Panty, now you see it, now you don't | No | |
| 1981 | No-show Panties - "Not seen in all the right places." | Yes | |
| 1985 | Buy two get one free - One Page | Yes | |
| 1985 | Buy two get one free - Two Page | Yes | |
| 1985 | Maidenform Woman - couple in a row boat | Yes | |
| 1985 | Shhh, Bras so beautiful you'll never guess the secret is support! | Yes | |
| 1986 | Maidenform unveils the excitement of stretch lace | Yes | |
| 1986 | Introducing No-Ride - The pretty panty guaranteed to stay in place. | Yes | |
| 1986 | All dressed up to go dreaming | Yes | |
| 1986 | Wise Buy - white bra and panty | Yes | |
| 1987 | The look begins with Maidenform - one page version - Model standing erect | Yes | |
| 1987 | The look begins with Maidenform Model Standing Erect - two page version | Yes | |
| 1987 | The look begins with Maidenform - Model leaning backward | Yes | |
| 1987 | The look begins with Maidenform - Model left hand on face | Yes | |
| 1987 | The look begins with Maidenform - Hand on head looking over left shoulder | Yes | |
| 1987 | Actor - Omar Sharif (One-page) | Yes | |
| 1987 | Actor - Omar Sharif (Two-page) | Yes | |
| 1988 | Actor - Corbin Bernsen (One-page text different from 2-page) | Yes | |
| 1988 | Actor - Corbin Bernsen (Two-page text different from 1-page) | Yes | |
| 1988 | Actor - Michael York | Yes | |
| 1989 | Actor - Christopher Reeves | Yes | |
| 1990 | Actor - Pierce Brosnan | Yes | |
| 1990 | Isn't it nice to live in a time when women aren't being pushed around so much anymore? | Yes | |
| 1991 | A helpful guide for those who still confuse women with various objects. | Yes | |
| 1991 | Maidenform International (inset bra and bikini panties) | Yes | |
| 1991 | Maidenform International (inset bra - cami straps & h-cut panties) | Yes | |
| 1992 | Imagine for a moment what it must have been like a woman in the 1800's | Yes | |
| 1992 | Maidenform International (tulips below picture) | Yes | |
| 1993 | Floral Bra on towel with TV in background (no model) | Yes | |
| 1993 | Lace bra on a newspaper with cup of coffee (no model) | Yes | |
| 1993 | Lace bra, glass of water, and pile of books (no model) | Yes | |
| 1994 | A fitting image | Yes | |
| 1994 | Maidenform - Blond model kneeling in front of couch | No | |
| 1994 | Maidenform Self-Expressions - Pictogram style ad | Yes | |
| 1995 | Maidenform Rendezvous Push-up Bra - kneeling on a couch | Yes | |
| 1995 | What's your lingerie doing for you? (the lift it gives your spirit) (two-page) | Yes | |
| 1995 | What's your lingerie doing for you? (of all the decisions you'll make) (two-page) | Yes | |
| 1995 | What's your lingerie doing for you? (all day long everyone will as what you're smiling about.)(two-page) | Yes | |
| 1995 | What's your lingerie doing for you? (Life takes you in a million different directions.)(two-page) | Yes | |
| 1995 | What's your lingerie doing for you? (Your mind is sharp)(two-page) | Yes | |
| 1997 | Maidenform Unhooked (Two double fold-out pages) | Yes | |
| 1977 | Donald Brooks for Maidenform. It's not just underwear. It's fashion. | No | |
| Unknown | Donald Brooks - bed and telephone | No | |
| Unknown | This is the one: Fabulous Fit, Fabulous Feel | Yes | |
The Maidenform Woman | |||
Year |
Theme |
Collection |
|
| 1978 | Tug of war | Yes | |
| 1978 | You can see why - Bed post with pants | Yes | |
| 1978 | You can see why - Bed post bra and panties | Yes | |
| 1978 | You can see why - Briefs, bikinis in delicious colors | Yes | |
| 1978 | You can see why - I want sleepwear that makes me feel like a dream | Yes | |
| 1978 | Donald Brooks - Bed and embroidery | Yes | |
| 1979 | Six models playing stringed instruments | Yes | |
| 1979 | You can see why - Leaning against wall with city skyliine behind | No | |
| 1979 | Fire Truck | Yes | |
| 1979 | Grocery Shopping | Yes | |
| 1979 | Bank Vault | Yes | |
| 1979 | You can see why - Red Robe and flowers | Yes | |
| 1979 | You can see why - hand on chair | Yes | |
| 1979 | Theater | Yes | |
| 1979 | You can see why - white bra and skirt hand on knob | Yes | |
| 1979 | You can see why - Bicycle built for four | Yes | |
| 1979 | Carousel | No | |
| 1980 | On a ladder at the library | Yes | |
| 1980 | heavy Equipment - Construction Site | Yes | |
| 1980 | At a coffee bar | Yes | |
| 1980 | Movie Set | Yes | |
| Unknown | Dares to Dream - A couple at Sidewalk Cafe | Yes | |
| 1980 | Six at pay phones | No | |
| 1980 | Ice Skating | Yes | |
| 1980 | Castle Guard | Yes | |
| 1980 | Helicopter | Yes | |
| 1980 | Ballet practice | Yes | |
| 1980 | Control Room | Yes | |
| 1980 | Boxing Ring | Yes | |
| 1980 | Indoor Garden - Dreamwear Gown | Yes | |
| 1980 | Ice Skating | Yes | |
| 1980 | Stock Ticker | Yes | |
| 1980 | In the garage with an antique car | Yes | |
| 1980 | Clock Shop | Yes | |
| 1980 | Box Office | Yes | |
| 1981 | Fencing Lesson | Yes | |
| 1981 | Horse Race | Yes | |
| 1981 | Auto Race | Yes | |
| 1981 | Celebrity | Yes | |
| 1981 | Neon Gallery | Yes | |
| 1981 | Playing Pool | Yes | |
| 1981 | Hot Dog Cart | No | |
| 1981 | Three on a sailboat | Yes | |
| 1981 | Hot air balloon | Yes | |
| 1981 | Aquarium | Yes | |
| 1981 | Western Wear | Yes | |
| 1981 | Sculptor | Yes | |
| 1982 | Three at Art Gallery | Yes | |
| 1982 | Bicycle Shop | Yes | |
| 1982 | Roulette Wheel | Yes | |
| 1982 | Symphony | Yes | |
| 1982 | Courtroom | Yes | |
| 1982 | Reporter at Baseball Stadium | Yes | |
| 1982 | Basketball Referee | Yes | |
| 1982 | Two couples on the stairs | Yes | |
| 1982 | Two playing croquet | Yes | |
| 1982 | Three at the ice cream parlor | Yes | |
| 1982 | Military officers and fur coat | Yes | |
| 1982 | Doctor | Yes | |
| 1982 | Wine Cellar | Yes | |
| 1982 | Airliner | Yes | |
| 1983 | Chef with a flaming dish | Yes | |
| 1983 | Tiger Cage | Yes | |
| 1983 | Walking her Irish Setter on a busy street | Yes | |
| 1983 | Horse track holding a ticket | Yes | |
| 1983 | Cruise ship | Yes | |
| 1983 | Playing Darts | Yes | |
| 1983 | Bus Stop | Yes | |
| 1983 | Two at a masquerade party | Yes | |
| 1983 | Two at a Party | Yes | |
| 1983 | Football Game | Yes | |
| 1983 | Three at the antique store | Yes | |
| 1983 | Megaphone with boat crew | Yes | |
| 1984 | You can see why - red top hand mirror | No | |
| 1984 | Dares to Dream - A couple in a carriage | Yes | |
| 1984 | Dares to Dream - A glass of champaign | Yes | |
| 1984 | Dares to Dream - A couple by the rocks | Yes | |
| 1984 | Dares to Dream - A couple with a fur coat | Yes | |
| 1984 | Dares to Dream - Red - Present - One page version | Yes | |
| 1984 | Dares to Dream - Red - Present - Two page version | Yes | |
| 1984 | Dares to Dream - Crossed arms in a sweater | Yes | |
| 1984 | Dares to Dream - A Couple in window - One Page Version | Yes | |
| 1984 | Dares to Dream - A Couple in window - Two Page Version | Yes | |
| 1985 | Dares to Dream - A couple in a gazebo - One Page | Yes | |
| 1985 | Dares to Dream - A couple in a gazebo - Two Page | Yes | |
| 1985 | Dares to Dream - A couple on the terrace (pink) - Two Page | Yes | |
| 1985 | Dares to Dream - A couple on the terrace (pink) - Single Page | Yes | |
| 1985 | Dares to Dream - Couple with a Horse | Yes | |
| 1985 | Dares to Dream - red on the bed - one page version | No | |
| Unknown | Dares to dream - a couple with a car | Yes | |
| Unknown | Dares to Dream - A couple at night (black lingerie) | No | |
| 1985 | Today she is all right | No | |
| 1985 | Today she is alluring | Yes | |
| 1985 | Today she's dazzling | Yes | |
| 1985 | Today she is sensuous | Yes | |
| 1985 | Today she is playful | Yes | |
| 1986 | Listening to tape player | Yes | |
| 1986 | Is a cut above | Yes | |
| 1986 | Knows where she's going | Yes | |
| 1986 | Antique dresser and white feather boa | No | |
| 1986 | Is a shade more daring | Yes | |
| 1986 | Has the winning touch - flowers in a trophy | Yes | |
| Unknown | You can see why - lamp and mirror | No | |
| Unknown | You can see why - white bra black top | No | |
| 1987 | Legs can never be too long or too sexy | Yes | |
| Unknown | Inner beauty only goes so far - Maidenform perfecting the real you | No | |
Dream Series - New Version | |||
| 2003 | Ever Wake up from a Dream so real you're convinced it's true? | Yes | |
| 2003 | I dreamed everyday was Sunday | Yes | |
| 2003 | I dreamed he loves me | Yes | |
| 2004 | Last night I dreamed I lived in Rome, This morning I woke up in Hoboken | Yes | |
| 2004 | Dreams are a way of discovering inner fantasies | Yes | |
| 2004 | Fits your form - Kohls Ad | Yes | |
| 2004 | Exercise is to the body, what dreams are to the mind | Yes | |
| 2004 | I dreamed I forgot to thank my mother. | Yes | |
| 2004 | Dreams do come true | Yes | |
| 2004 | Kohls Maidenform Ad | Yes | |
| 2004 | Dreams fuel my creativity | Yes | |
| 2004 | When dreams become reality | Yes | |
| 2004 | Dreams are without limits | Yes | |
| 2004 | Dreams are messages I send and receive | Yes | |
| 2004 | I dreamed his mother was wonderful | Yes | |
| 2005 | Some dreams are best unspoken (Version 1) | Yes | |
| 2005 | Introducing the Dream Bra | Yes | |
| 2006 | Some dreams are best unspoken (Version 2) | Yes | |
| 2006 | The bra dreams are made of | Yes | |
| 2006 | I dreamed the night never ended | No | |
| 2006 | Daydreams are my mini get away | Yes | |
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