Other Major Mail Order Catalogues (Except Sears)

In date order.

Aldens/Chicago Mail Order Co.

        Aldens had a fascinating history. We relate some of it on our Web site. They were founded in 1899 as Chicago Mail Order Millinery.  Millinery was dropped from the name in 1906, and the name was finally changed to Aldens.  The name Aldens came about from a men’s suit line. “Henry Alden” was represented as the men’s fashion buyer and later, his wife “Jane Alden” the buyer or stylist for the women’s line. However, they were both phantoms, the products of advertising schemes. The Aldens became so popular that the name of the company was changed to Aldens. The Schandig family actually owned the company. A Schandig son called us several years ago on a trip through our area. He was looking for a particular Aldens catalogue from the late 1930’s-early 1940s with a picture of his father. Unfortunately, we did not have the catalogue. Mr. Schnadig, the son, retired to El Paso, Texas and passed away in 2003. 

        Aldens and the Schandig family acquired The Boston Store ca1946, Gamble-Skogmo merged with Aldens ca1964, catalogue became Gamble Aldens, and then name changed back to Aldens by late 1970s. Wickes Corporation of California acquired them in 1980. Wickes filed for bankruptcy in 1982 and Aldens was closed. And…..so ended another American institution.


01093- Catalogue- CHICAGO MAIL ORDER, Chicago, IL, Flyer 'Y', Summer 1932. Sale Catalogue. The major mail-order houses made a practice of binding a few copies of each catalogue in hardcovers for executives and key people so that the piece would stand up to frequent use. The title of catalogue and person’s name was stamped in gold on black leatherette boards. This is just such an item. (Although this copy does not have them, in some cases, sales statistic forms facing each page were also bound in.) Well preserved, colorful contents of ladies' clothing. An important item for any collection! Excellent condition. 6-3/4" x 9-3/4" x 56pp. $125.00


07447-M0811EASL- Catalogue- ALDENS, Chicago, Ill. Value sale catalogue, 1979 to July 31, 1980. “91 YEARS [OF SERVING OVER 4 MILLION AMERICAN FAMILIES”. 12-digit printing calculator, clothing and shoes, camping, luggage, cameras, typewriters, watches, clocks, furniture, household textiles, china, vacuum cleaner, sewing machine, tools, radios, tape players, etc. 8-1/8”x 10-3/4”x 50pp. $18.00


07452-M0811EASL- Catalogue- ALDENS, Chicago, Ill. Christmas 1981. "America’s Most Convenient Shopping Mall". They claim 47,000 items to choose from. Very nice and colorful Christmas catalogue similar to Sears. Gifts of all kinds for the entire family. Lots of toys, jewelry, watches, fashions, sporting goods, tools, household goods, wood-burning stoves, cameras, musical instruments, radios, and a hundred and one other items! This is the next to last Christmas catalogue Aldens published before they went out of business. Excellent condition. 8"x 11"x 402pp. $65.00



01888- Catalogue- ALDENS, Chicago, IL, Christmas 1982. Beautiful and colorful "milestone" catalogue about the size of a Sears Xmas catalogue. The cover is mortise-cut in five diamond shapes to reveal candid shots of family around Christmas tree enjoying their presents. Fashions, toys, games, wide range of gifts for entire family. Founded in 1899 as Chicago Mail Order Millinery ("millinery" dropped from name in 1906), this was Alden's last year in business. Wicks Lumber Co. had acquired them earlier, pulled all the liquid assets out and folded 'em up. Sad but true. Near mint. 8" x 10-3/4" x 586 pp. $65.00


Bellas Hess, National Cloak and Suit, National Bellas Hess, Charles Williams Stores Co.

        National Cloak & Suit was founded about 1888. Around 1910 a reorganization brought about National Bellas Hess, into which Charles Williams stores were merged in late 1929. Bellas Hess survived until the late 1970s. Their name has been in the news within the last few years because of a case before the U.S. Supreme Court. In 1968 the Court decided in the company's favor against the state of Illinois. This landmark case declared that Illinois could not cause Bellas Hess to collect taxes on sales in the state unless they had a "nexus" (physical presence) in the state. Until the last few years, this has been the guiding principal for mail order companies. The state bureaucrats are now so desperate for revenues that they brought another case to the court in 1992 in Quill vs. South Dakota. The Court again confirmed the major part of the Bellas Hess decision on the grounds that to require out-of-state firms to collect sales taxes interfered with interstate commerce. In essence, the Court handed the problem to the Congress. Something seems to be a little out of kilter in all this sales tax controversy. In our humble opinion, no state official should have the authority to go after a company, mail order or otherwise, on fishing expeditions, just because their state coffers are empty. 

         At one time National Bellas Hess was one of the top five mail-order companies in the country but slid into bankruptcy in the late 1970s. In the 1960s it did about $250-million a year with 25 million catalogues mailed annually. Former employees attribute their demise to the fact that the company more or less abandoned its mail-order mission in favor of discount retail stores and supermarkets. A look at these following catalogues shows that there was nothing cheap about their wares in 1909 to 1918. The quality stands out!

02691- Catalogue- CHARLES WILLIAMS STORES, NYC. 1916. Standard Automobile Supplies. All the parts and supplies for these old cars: Tires, pumps, chains, jacks, several types of horns, auto clocks; electric, oil, & gas lights; tools, gas storage system, flashlights (7 shown in large engravings), goggles, touring conveniences, wood spoke wheels. Lots of items for "the Ford Car," trailers, robes, Ford bodies, cameras, men’s & women’s automobile clothing. Yes, you had special clothes for automobiling then! Great art. Catalogue is becoming fragile, edges chipped and cover stained. 8-1/4" x 11" x 48pp. $65.00


07376-C0808EEEE- Broadsheet- NATIONAL BELLAS HESS, INC., New York and Kansas City. ca 1931. Large advertising broadsheet with beautiful sepia tone graphics on semi-coated paper. Suitable for framing and display if you can choose just which side to display!  Some edge tears have been repaired with archival tissue tape. Folded down to 5-3/4"x 9" and unfolds to a large 23"x 15-3/4". $28.00 


01531- Flyer- NATIONAL BELLAS HESS, NY & KC, 1953. Clearance sale flyer. Clothes, shoes for the family. Nice black and white half-tone illustrations on coated stock. Light corner stain. 6-1/4" x 9-1/2" unfolds to 25" x 19". $14.00


07189-0793ELHU- Catalogue- NATIONAL BELLAS HESS, NY & Kansas City. Spring Sale 1968. Clothing, shoes, household, barber set, etc. Very good condition. 6-5/8”x 9-3/8”x  80pp. $14.00


07190-0793ELHU- Catalogue- NATIONAL BELLAS HESS, NY & Kansas City. Summer Sale 1968. Clothing for the entire family. Some pages in nice color. Wristwatches, rings, ESKA outboard motor, transistor radios, record players, fishing outfit, .22 Ithaca lever-action rifle, cameras, portable reel tape recorders, barber outfit, lawn, and home decorations, tools, more. Very good condition. 6-1/2”x 9-3/8”x 124pp. $14.00  


07191-0793ELHU- Catalogue- NATIONAL BELLAS HESS, NY & Kansas City. Sensational Summer Sale 1968. Different than #07190. Clothing and shoes for the family, home goods, wristwatches, transistor radios, cordless radio phono, reel-to-reel 5-transistor recorder, barber outfit, Ithaca .22 caliber Saddle gun, wigs, more. Color & black/white. Very good condition. 6-1/2”x 9-3/8”x 80pp. $14.00


07192-0793ELHU- Catalogue- NATIONAL BELLAS HESS, NY & Kansas City. Spectacular Fall Sale, 1968. Fashions and shoes for the family, household/kitchen goods, barber outfit, tools, rifles, transistor radios, reel-to-reel tape recorder, portable record player, wristwatches, more. Excellent condition. 6-1/2”x 9-1/2”x 124pp. $16.00    



J.C. Penny Co.

        GENERAL MERCHANDISE CO, Milwaukee, WI was the predecessor of Penney's mail-order operation. "David Kritzik founded GMC in 1938. In 1961 they had sales of $37 million with the help of new computerization. The big stores of the time, including Sears and Wards, were still processing orders by hand.  GMC came to the attention of J. C. Penney Company planners and On Feb. 21, 1962, Penney purchased GMC for $11 million. In September of 1962, seven Midwestern J. C. Penney stores in Illinois and Wisconsin opened catalogue sales desks. By the end of the year, 21 desks were operating. In 1963, the two companies merged completely. In August, the first J. C. Penney Fall/Winter catalogue was distributed.  This catalogue had 1,252 pages, one-third of which were in color.  The first specialty catalogue was also printed, featuring toys. This was the precursor to the Holiday Book."1

        We can probably safely venture that GMC's lines had changed somewhat from 1938 to the time of Penney's acquisition. At least, GMC had developed a discount division, which was to become Penney's model for the ill-fated Treasury discount centers. We occasionally have these GMC catalogues but they are becoming rather scarce now.

1Our sincere thanks to JCPenney Archives folks for this historical information.


07264-M0607ELOU - Catalogue- JC PENNEY, Summer Sale 1980. Clothing, lawn equipment, household decorating goods, tents and camping equipment, tools, more. Excellent condition. 8-3/8"x 11"x 119 pp. $18.00  


07265-M0607ELOU - Catalogue- JC PENNEY, Back-To-School Sale, 1980.  Clothing, household, baby's room, more. Excellent condition. 8-1/4"x 11"x 71pp. $12.00 



02467-M0494EEEE- Catalogue- JC PENNEY CO., F/W 1993 n.p. (They’re headquartered in Dallas now--since about 1988). Like new. 8-1/4" x 11" x 1,386pp. $25.00


06037-M0597ELEC- Catalogue- JC PENNEY CO., F/W 1994. Full lines. Excellent. 8-1/4"x 11"x 1,442pp. $25.00


07038-M1136EEEE- Catalogue- JC PENNEY CO., Milwaukee, WI. Fall 1996. Especially for Talls. Fashions for ladies. Excellent condition. 8”x 10-3/8”x 46pp. $12.00


06762-M0601EEEE- Catalogue- JC PENNEY CO., S/S 2001. Full lines. Near new condition. 8" x 10-1/2"x 1,398pp. $22.00


07248-M0207EEEE- Catalogue- JC PENNEY CO., no place given. F/W 2005. Full lines. Almost like new condition. 8”x 10-3/8”x 1,090pp. $15.00 



06042-M0597ELEC- Catalogue- JCPenney, Christmas 1976. Cover rubbed, otherwise very good condition. 8-1/4" x 11" x 510pp. $50.00



00574-B0990CKEE- Catalogue- JCPenney, Christmas 1976, Excellent. 512pp. $60.00



00575-B0990CKEE- Catalogue-  JCPenney, Christmas 1977. Excellent. 528pp. $60.00



06043-M0597ELEC- Catalogue- JCPenney, Christmas 1977. Cover rubbed and small edge tear in the cover, otherwise excellent. 8-1/4" x 11" x 526pp. $50.00



06044-M0597ELEC- Catalogue- JCPenneyChristmas 1978. A couple of cover chips, back cover has corner torn off (3-3/4" x 4-3/4"), otherwise excellent. 8-1/4" x 11" x 554pp. $40.00



01903-M0893ELEE- Catalogue- JCPenneyChristmas 1978554pp. $60.00



06045-M0597ELEC- Catalogue- JCPenneyChristmas 1979. Cover rubbed, otherwise very good condition. Store sticker on front. This was a loaner which customer could borrow and shop from for 2 weeks and then return. 8-1/4" x 11" x 566pp. $50.00



03658-M0595EREE- Catalogue- JCPenneyChristmas 1979. Light cover wear. 8" x 10-3/4" x 566pp. $50.00



00577-B0990CAOK- Catalogue- JCPenneyChristmas 1980, Santa painting doll cover. Excellent. 580pp$55.00



03659-M0595EREE- Catalogue- JCPenneyChristmas 1980. Small cover corner chip. Santa puts the finishing touches on a baby doll cover. 8" x 11" x 578pp. $55.00



06046-M0597ELEC- Catalogue- JCPenneyChristmas 1980. Brand new from 1980! Never mailed and never removed from mailing sleeve. You'll not find them any more mint than this and the next one. 8-1/4" x 11" x 578pp. $70.00



06047-M0597ELEC- Catalogue- JCPenneyChristmas 1980. Brand new from 1980! Never mailed and never removed from mailing sleeve. You'll not find them any more mint than this and the previous one. 8-1/4" x 11" x 578pp. $70.00


06049-M0597ELEC- Catalogue- JCPenneyChristmas 1982. Excellent. 8-1/4" x 11" x 634pp. $50.00



04461-M1295ELRK- Catalogue- JCPenneyChristmas 1982. Very lightly bugged lower spine and cover edge chip. 8" x 11" x 634pp. $35.00



07098-M0704EELC- Catalogue- JCPenneyChristmas 1983. A few cover wrinkles, otherwise very good condition. 8-1/4”x 11”x 626pp. $45.00



06050-M0597ELEC- Catalogue- JCPenneyChristmas 1983. Excellent. 8-1/4" x 11" x 626pp. $50.00



04939-M0696EASC- Catalogue- JCPenneyChristmas 1983. Excellent. 8-1/4" x 11" x 626pp. $50.00



00578-B0990CLKE- Catalogue- JCPenneyChristmas 1983, Excellent. 628pp. $50.00



01904-M0893ELEE- Catalogue- JCPenneyChristmas 1983626pp. $50.00



07253-M0307EEEE- Catalogue-  JCPenneyChristmas 1983. Almost like new condition. 8-1/4" x 11" x 626pp. $50.00



04096-M0895ECUL- Catalogue- JCPenneyChristmas 1984. Light cover soiling. 8" x 11" x 602pp. $50.00  


01905-M0893ELEE- Catalogue- JCPenneyChristmas 1984602pp. $50.00



06053-M0597ELEC- Catalogue- JCPenneyChristmas 1984. Excellent. 8-1/4" x 11" x 626pp. $50.00



07261-M0607- Catalogue- J.C. PENNEY, Christmas 1984. Household items such as Franciscan dinnerware, 1980's fashions, electronics, dolls and toys of all kinds such as Cabbage Patch Kids, Koosas, Baby Beans, Michael Jackson, Elvis, Chatty Patty, Get Along Gang, Thumbelina, Betsy Wetsy, Tiny Tears, Strawberry Shortcake, Kimberly, Rainbow Brite, Herself the Elf, My Little Pony, Care Bears, Gizmo, Chipmunks, Koosas, Barbie , Stompers, Knight Rider, Mr. T., Star Wars, Transformers, Robots, Transformers, Mask, Princess of Power, Master of the Universe, Wuzzles, GI Joe,  Rainbow Brite, Transformers, Robots, Gobots, Ventriloquist Dolls, Dr. Seuss,  Sesame Street, Casey and Alphi Computerized Robots,  Star Wars,  Legos, Hot Wheels, Pedal Cars and Tractors train layouts, etc. Excellent condition. 8-1/8" x 11"x 603 pp. $50.00



06054-M0597ELEC- Catalogue- JCPenneyChristmas 1985. Almost like new. 8-1/4" x 11" x 534pp. $55.00



06056-M0597ELEC- Catalogue- JCPenneyChristmas 1985. Very good. 8-1/4" x 11" x 534pp. $50.00



06057-M0597ELEC- Catalogue- JCPenneyChristmas 1985. Name inked on front, spine has split place. 8-1/4" x 11" x 534pp. $25.00



04095-M0895ECUL- Catalogue- JCPenneyChristmas 1985. Cover has small edge tear and corner wrinkle, otherwise very good. 8-1/4" x 11" x 534pp. $40.00



04940-M0696EASC- Catalogue- JCPenneyChristmas 1985. Excellent. 8-1/4" x 11" x 534pp. $50.00



06058-M0597ELEC- Catalogue- JCPenneyChristmas 1986. Very good. 8-1/4" x 11" x 534pp. $40.00



06059-M0597ELEC- Catalogue- JCPenneyChristmas 1986. Excellent. 8-1/4" x 11" x 534pp. $40.00



06061-M0597ELEC- Catalogue- JCPenneyChristmas 1987. Excellent. 8-1/4" x 11" x 546pp. $40.00



06062-M0597ELEC- Catalogue- JCPenneyChristmas 1987. Excellent. 8-1/4" x 11" x 546pp. $40.00



06063-M0597ELEC- Catalogue- JCPenneyChristmas 1987. Very good. 8-1/4" x 11" x 546pp. $38.00



00579-B0990CEEE- Catalogue- JCPenneyChristmas 1987. Very good 8-1/4" x 11" x 548pp. $40.00



04093-M0895ECUL- Catalogue- JCPenneyChristmas 1987. Very good. 8-1/4" x 11" x 546pp. $40.00



05219-M0896EAAE- Catalogue- JCPenney, Fort Dodge, (Iowa) order desk sticker on front.  Christmas 1988. Excellent. 8-1/4" x 11" x 1,470pp. $50.00



02048-M0993EEEE- Catalogue- JCPenneyChristmas 1992. Excellent. 8-1/4" x 11" x 546pp. $35.00



03474-M0295EEEE- Catalogue- JCPenneyChristmas 1994. Near new. 8-1/4" x 11" x 634pp. $30.00



03524-M0395EEEE- Catalogue- JCPenneyChristmas 1994. Original cover art of Santa traveling in his sleigh by Betty Whiteaker. 8-1/4" x 11" x 632pp. Excellent. $30.00



03525-M0395EEEE- Catalogue- JCPenneyHoliday Gift Sale 1994. Excellent. 8-1/4" x 11" x 86pp. $15.00



03616-M0495EEEE- Catalogue- JCPenneyChristmas 1994. Beautiful Santa cover signed by artist Betty Whiteaker. 8-1/4" x 10-3/4" x 634pp. Excellent. $30.00



05682-M0397ELHH- Catalogue- JCPenney, Christmas 1994. Like new. 8-1/4" x 11" x 606pp. $30.00



05582-M0297EEEE- Catalogue- JCPenney, Milwaukee, WI. Prices in effect until Jan 30, 1996. "Holiday Gift Ideas." For entire family. Very good. 8" x 11" x 106pp. $18.00



05903-M0696EEEE- Catalogue- JCPenneyChristmas 1996. Almost like new. 8" x 10-1/2" x 630pp. $22.00



06642-M1199EEEE- Catalogue- JCPenney, Milwaukee, WI. Christmas 1997. "The Gift Shop." Lots of toys and beautiful gifts for the entire family. Sleeping Santa cover. "Trucks" inscribed in ink on cover, otherwise excellent condition. 8"x 10-3/8"x 146pp. $22.00



06381-M0199EEEE- Catalogue-  JCPenney, Christmas 1997. "America's Largest Gift Catalog." Almost new. 8"x 10-3/8"x 658pp. $25.00



06253-M0798EEEE- Catalogue-  JCPenney, Atlanta, GA. "America's Largest Gift Catalog." Christmas 1997. W/several inserts. Almost like new. 8" x 10-1/2" x 658pp. $25.00



06382-M0199EEEE- Catalogue- JCPenneyChristmas 1998. "America's Largest Gift Catalog." Almost new. 8"x 10-3/8"x 642pp. $24.00



06638-M1199EEEE-Catalogue- JCPenney, Milwaukee, WI. Christmas 1998. "The Best Gifts Before Christmas." Toys, clothes for family, jewelry, household gifts, etc. Very good. 8"x 10-3/8"x 192pp. $22.00


07213-M0706EEEE- Catalogue- JCPenney,  Milwaukee, WI. “GIFT SHOP, Unwrap the Magic!”  Gift Catalog 2004. Snow man cover. Presents for entire family. Excellent condition. 8-1/2”x 8-1/2”x 78pp. $12.00  



07228-M0804EEEE- Catalogue- JCPenney, Christmas 2004 Big Gift Book. “Unwrap the Magic!”  Almost like new condition. 8”x 10-3/8”x 494pp. $24.00 


07229-M0805EEEE- Catalogue- JCPenney, Christmas 2005 Big Gift Book. “Unwrap the Magic!”  Almost like new condition. 8”x 10-3/8”x 438pp. $24.00   


07252-M0805EEEE- Catalogue- JCPenney, no place given. Christmas 2006. “Unwrap The Magic. Big Gift Book”. Almost like new condition. 7-7/8”x 10-3/8”x 334pp. $24.00


07368-M0808EEEE- Catalogue- JCPenney, no place given. Christmas Gift Book 2007. “Unwrap The Magic." 

Little girl with Christmas present on front. Almost like new condition. 7-7/8”x 10-3/8”x 190pp. $24.00


07369-M0808EEEE- Catalogue- JCPenny, Toy Catalog 2007. Almost like new. *8"x 10-1/4"x 70pp. $24.00 


07370-M0808EEEE- Catalogue- JCPenney, no place given. Unwrap The Magic Christmas Gift Book 2007. Colorful Santa pulling sled on front. Almost like new condition. 8"x 10-1/4" x 178pp. $24.00 


07371-M0808EEEE- Catalogue- JCPenney, no place given. Unwrap The Magic Christmas Gift Book 2007. Little girl whispering in Santa's ear on front.  Almost like new condition. 8"x 10-1/4" x 190pp. $24.00 


07372-M0808EEEE- CatalogueJCPenney, Toy Catalog 2007.  Little girl with big bear on front. Almost like new. 8"x 10-1/4"x 70pp. $24.00


        The major mail-order houses have traditionally case bound a portion of their catalogue production for office and counter use. In some instances they also sent especially good customers a hardback copy. These offered are deaccessioned from the JCPENNEY archives. Although of relatively recent dates, all are destined to increase in value at an accelerated rate and they make a nice addition to any library. The bindings are black cloth-covered boards and have key edition information stamped in silver on spine. All except the specialty catalogues have the color cover tipped on front and back.       


06068-M0597ELEC- Catalogue- JCPenney, S/S 1969. Hardback, cover lightly rubbed, otherwise excellent. 8-1/2"x 11-1/4"x 866pp. $100.00

06072-M0597ELEC- Catalogue-  JCPenney, S/S 1992.  Hardback cover. Tiny cover scratch, otherwise like new. 8-1/2" x 11-1/4" x 1,362 pp. $80.00

06073-M0597ELEC- Catalogue- JCPenney, S/S 1992. Hardback cover. Name inked inside cover, otherwise like new. 8-1/2"x 11-1/4"x 1,362pp. $80.00

06074-M0597ELEC- Catalogue-  JCPenney, Christmas 1969. "Walk With Us Down Christmas Street".  Hardback, cover lightly soiled, "Desk Copy" lettered on front, inside soft front cover about 1/2 torn away. Bindings tight and very good otherwise. 8-1/2"x 11-1/4"x 486pp. $75.00

06075-M0597ELEC- Catalogue-  JCPenney, Christmas 1969. "Walk With Us Down Christmas Street". Hardback, cover lightly soiled. 8-1/2"x 11-1/4"x 486pp. $90.00

06077-M0597ELEC- Catalogue-  JCPenney, Christmas 1970. "The Christmas Place". Hardback, cover rubbed some, otherwise excellent. 8-1/2" x 11-1/4" x 454pp. $90.00

06080-M0597ELEC- Catalogue-  JCPenney, Liz Baker Plus Sizes, Spring 1992. Specialty Catalogue WX 92.  Hardback cover. Like new. 8-1/2" x 11-1/8" x 60pp. $25.00

06081-M0597ELEC- Catalogue-JCPenney, Petites Diversity Collection, 1992. Specialty Catalogue XT 92. Hardback cover. Like new. 8-1/2" x 11-1/8" x 44pp. $25.00

06082-M0597ELEC- Catalogue-  JCPenney, Easy Dressing Fashions, S/S 1992. Specialty Catalogue ZP 92.  Hardback cover. Like new. 8-1/2" x 11-1/8" x 24pp. $25.00

06083-M0597ELEC- Catalogue- JCPenney, Bridal Fashions. Spring 92. Specialty Catalogue KU 92.  Hardback cover. Like new. 8-1/2" x 11-1/8" x32pp. $35.00

06084-M0597ELEC- Catalogue-JCPenney, Sale, Spring 92.  Hardback cover. Name neatly printed in ink inside cover, otherwise like new. 8-1/2" x 11-1/8" x 118pp. $20.00

06085-M0597ELEC- Catalogue-  JCPenney, Uniforms, S/S 1992. Specialty Catalogue VA 92.  Hardback cover. Like new. 8-1/2"x 11-1/8"x34pp. $35.00

06086-M0597ELEC- Catalogue-  JCPenney, Spring Home Fashion Sale, 1992. Catalogue D 92.  Hardback cover. Name neatly printed in ink inside cover, otherwise like new. 8-1/2" x 11-1/8" x 74. $35.00

06087-M0597ELEC- Catalogue-  JCPenney, Big & Extra Tall, S/S 1992. Specialty Catalogue H 92.  Hardback cover. Like new. 8-1/2" x 11-1/8" x 86pp. $35.00


06977-M0902EEEE- Catalogue- J. C. PENNEY/HEARTLAND MUSIC, Atlanta, Ga. Christmas 1995. Offers all music genres in cassettes or CDs. Colorful presentation of stars through the decades for the last fifty years. Beautiful snowy cover of evergreens and mailbox with music selections flowing out. Digital satellite and luggage flyers laid in. 8"x 10-7/8"x 20pp. All. $12.00

05581-M0297EEEE- Catalogue- JCPenney, Milwaukee, WI. Vol. JU,  1996. Prices in effect until Feb 18, 1997. "The Kid's Book. Devoted to kids in almost every size." Outerwear, shoes, bedding. Lots of theme and endorsed products. Colorful. Very good condition. 8" x 10-1/4" x 60pp. $18.00

07026-M0603EEEE- Catalogue- JCPenney, C/O Little Tikes, Hudson, OH. Little Tikes is a division of Rubbermaid. Spring 1996.  Little Tikes puts this out in J.C. Penney's name and mails from their location in Ohio. Colorful catalogue devoted entirely to items of their manufacture: things to ride, rock, stack, push, pull, race, climb, slide, swing, hit, etc. Colorful and comprehensive. Excellent condition. 7-3/8"x 10-3/8” x 24pp. $16.00

06982-M0902EEEE- Catalogue- J. C. PENNEY/HEARTLAND MUSIC, Atlanta, Ga. 1996. Offers all music genres in cassettes or CDs. Colorful presentation of stars through the decades for the last fifty years. Winter skating scene cover. 8"x 10-7/8"x 16pp. $8.00

06978-M1002EEEE- Catalogue- JCPenney, C/O Little Tikes, Hudson, OH. Little Tikes is a division of Rubbermaid. Fall of 2000. Little Tikes put this out in JCPenney's name and mails from their location in Ohio. Colorful catalogue devoted entirely to items of their manufacture: things to ride, rock, stack, push, pull, race, climb, slide, swing, hit, etc. Colorful and comprehensive. Excellent condition. 7-3/8"x 10-3/8" x 16pp. $13.00

06962-M0600EEEE- Catalogue- JCPenney- No place, 2000. This was produced by JCP Media L.P. Leisure Lifestyle exercise and spa equipment including treadmills, circulating hot tubs, massage chair, magnetic appliances, exercise bikes, steppers, trampolines, workout stations, racks, benches, dumbbells, etc. Names include Reebok, Image, Pro-Form, JumpKing, Weider, iFit, Weslo. Colorful action photography. Excellent condition. 7-7/8”x 10-1/4”x 16pp. $12.00

06791-M1199EEEE- Catalogue- JCPenney, C/O Little Tikes, Hudson, OH. Little Tikes is a division of Rubbermaid. Spring 2001. Little Tikes puts this out in JCPenney's name and mails from their location in Ohio. Colorful catalogue devoted entirely to items of their manufacture: things to ride, rock, stack, push, pull, race, climb, slide, swing, hit, etc. Colorful and comprehensive. Address label marked through, otherwise very good condition. 7-3/8"x 10-1/2"x 24pp. $12.00



01807-M0693EKHE- Booklet- JCPenney Co., no place., Jason Comic Art, cprt 1949 by Edwin H. Stroh, printed in IL. Colorful comic book-like illus entitled "Our United States" for children and their teachers, used as a complimentary store hand out. Each page devoted to a state (48), with illustrated collage of history and facts. Also has the number of Penney stores in each state. Light soil & age-toning, 5-1/4" x 7-1/2" x 48pp. $32.00

05547-M0197EKKH- Book-MR. PENNEY. THE LIFE OF J. C. PENNEY IN STORY FORM by Harry J. Albus, Illus by Mary Scwarz. William B. Eerdmans Pub Co, Grand Rapids, MI. 2nd Printing, 1963. For young readers. Hardback. x-lib. Card pocket has been taken out, leaving paper lift on back endpaper. Some wear to corners and spine ends. 5-3/4" x 8-1/2" x 89pp. $32.00




07277-M0607ELOU- Catalogue-SPIEGEL, F/W 1945. Their 80th year. Complete lines for home and farm. 1945 was a momentous time in the history of the world. The Allies and US were mopping up Europe and Japan to bring the war criminals to task for the horrendous misery they caused the peoples of the world. Catalogue has notices about rationing and war bonds.  Cover creases and small tears, old price sicker lift on front cover. Back several pages and index pages have missing corners. A few pages have dog ears and are fragile near back of catalogue. Otherwise intact and apparently complete.  9-1/4” x 13-1/4” x 656pp. $55.00 

03529-M0395EEEE- Catalogue- SPIEGEL, F/W 1989. 9-1/4" x 13" x 588pp. Very good. $35.00

01924-M0893ELEE- Catalogue- SPIEGEL, Chicago, F/W 1989, 588pp. $35.00


00596-B0990CCLK- Catalogue- SPIEGEL, Christmas 1980, 438pp. $45.00

06712-M0101ELEE- Catalogue- SPIEGEL. CHRISTMAS GIFTS AND CHRISTMAS FOR KIDS. 1983. Cover wrinkle and slight corner chip, otherwise very good condition. 8-1/4”x 11”x  486pp. $45.00

00598-B0990CEEE- Catalogue- SPIEGEL, Christmas 1985, 451pp. $40.00

00599-B0990CEEE- Catalogue- SPIEGEL, Christmas 1986. 452pp. $40.00

00600-B0990CEEE- Catalogue- SPIEGEL, Christmas 1987, Larger format, but right-reading from front to back. 440pp. $40.00

00601-B0990CEEE- Catalogue- SPIEGEL, Christmas 1989, Large, double front format. 432pp. $40.00

00602-B0990CEEE- Catalogue- SPIEGEL, Christmas 1989, 432pp. A second copy. $40.00


07278-M0607ELOU- Catalogue- SPIEGEL, MAY, STERN CO., Easter Sale, 1930s.  Housewares and elegant clothing. Color covers. It's tattered, torn, and gapped but all pages are apparently present.  9-1/4” x 13-1/4” x 34pp. $14.00 

05825-M0497ECCU- Catalogue- SPIEGEL, Chicago. "Great Fall Values" Sale. 1971. Lt stain along top edge of cover. 8-1/4" x 11" x 198pp. $22.00

06880-M0402ECLL- Catalogue- SPIEGEL, Chicago, IL. Fall Fashion Finds, 1982. Special sale items for family. Includes some luggage, a stationary bike and exercise equipment, and a telephone answering machine. Page 29/30 is about ½ torn away and missing. 8-3/8"x 10-7/8"x 102pp. $22.00


01058-B0990ERKE- Catalogue Pages- SPIEGEL, Chicago, IL, ca 1940(?). Two folded pages from one of their large catalogues with wind and gasoline-electric equipment including two wind rigs, two gasoline generators, storage batteries. Illustration of farmstead-- bringing "city electricity to the farm." Very good condition. 9" x 13" x 2pp. $18.00


Montgomery Ward



06273-M0898EACL- Catalogue- MONTGOMERY WARD & CO, Sharonville, OH. F/W 1981. Full lines. Cover lightly rubbed, otherwise very good. 8" x 11" x 1,346pp. $45.00

06820-M1117ECHL- Catalogue- MONTGOMERY WARD & CO, Sharonville, OH. F/W 1981. Full lines. Very good condition. 8"x 11"x 1,347pp.  $45.00

05533-M0197ECSH- Catalogue- MONTGOMERY WARD & CO, Sharonville, OH. F/W 1982. Abraded spot on cover, otherwise very good. 8" x 11" x 1,154pp. $35.00

06879-M0402ECLL- Catalogue- MONTGOMERY WARD & CO, Sharonville, OH. F/W 1982. Full lines. A few cover edge chips. 8"x 11"x 1,154pp. $45.00

06116-M0198EEOK- Catalogue- MONTGOMERY WARD & CO, Ft. Worth, TX. S/S 1984. Full lines. Hardback in like-new condition. 8-1/2"x 11"x 967pp. $90.00

06117-M0198EEOK- Catalogue- MONTGOMERY WARD & CO, Chicago, IL. F/W 1984. Full lines. Hard back in almost like new condition. 8-1/2"x 11"x 1,087pp. $90.00 

05725-M0397EACA- Catalogue- MONTGOMERY WARD & CO, Kansas City. Fashions, Home & Leisure, (House) Furnishings. F/W 1985. Excellent. 8" x 11" x 842pp. $45.00

06661-M0800ELUH- Catalogue- MONTGOMERY WARD & CO., Sharonville, OH. F/W 1985. Full lines. In three main sections: fashions, home & leisure, furnishings. Very good. 8"x 11"x 842pp. $35.00


06118-M0198EEOK- Catalogue- MONTGOMERY WARD & CO, Chicago, IL. Christmas 1975. Hardback, almost like new. 8-1/2"x 11-1/4"x 419pp. $125.00

05722-M0198EEOK- Catalogue- MONTGOMERY WARD & CO, Sharonville, OH. Christmas 1981. Excellent. 8" x 11" x 490pp. $65.00

01907-M0893ELEE- Catalogue- MONTGOMERY WARD & CO, Christmas 1982. 538pp. $65.00

06867- M0402ECLL- Catalogue- MONTGOMERY WARD & CO, Sharonville, OH. Christmas Values 1983. Toys, gifts, clothes for the entire family. Colorful. Remember the Commodore 64 and the Adam computers? (64K and 80K of RAM. Wow!) They’re here! Slight cover soil and vague pencil notes, otherwise very good condition. 8"x 10-7/8"x 536pp.$50.00

00619-B0990CHLK- Catalogue- MONTGOMERY WARD & CO, Christmas 1984. 574pp. $65.00

00621-B0990CHLK- Catalogue- MONTGOMERY WARD & CO, Christmas 1985. 490pp.  $65.00


01982-M0893EACO- Catalogue-  MONTGOMERY WARD & CO, Denver, CO, 1951 Garden Catalogue. Ornamentals, fruit trees, berries, roses, bulbs, etc. Nice color and black and white. Still in mail slip. Very good. 8" x 11" x 79pp. $50.00

01438-M1292ECEH- Catalogue-  WARDS NEW 1960 GARDEN BOOK (Montgomery Ward), "America's Shopping Center," Denver & Ft. Worth. Very colorful hardback nursery, garden, flower catalogue. It's a nice one. 8-1/4" x 11-1/4" x 90pp hardback. $50.00

06121-M0198EEOK- Catalogue-  MONTGOMERY WARD & CO, St. Paul, MN. 1983 Lawn & Garden Catalog. Hardback, almost like new. 8-1/2"x 11"x 123pp. $60.00

06122-M0198EEOK- Catalogue- MONTGOMERY WARD & CO, St. Paul, MN. 1984 Lawn & Garden Catalog. Hardback, almost like new. 8-1/4"x 11"x 123pp. $60.00

06123-M0198EEOK- Catalogue-  MONTGOMERY WARD & CO, Chicago, IL. 1985 Lawn & Garden Catalog. Hardback, almost like new. 8-1/4"x 11"x 123pp. $60.00


02377-M0194ESCA- Letter- MONTGOMERY WARD & CO, Chicago, IL, 3/9/05. A. Montgomery Ward, Geo. R. Thorne; Gen Mgr. (Geo Thorne was Ward’s brother-in-law). "Originators Of The Catalogue Business." Addressed to a customer in Ashland, OH. "What became of the catalogue we sent you some time ago?" etc., etc. Enumerates all the positive features of Wards and pushes him to order. Mentions they are enclosing a check for $1.00 toward a $5.00 order (not present). Lengthy explanation on back of "Mr. Ward’s Policy on The Cheap Goods Question." Very nice engraved head of their building at Michigan Ave. Madison and Washington Sts. Letter folded, outside panel slightly age toned. $27.00

01806-M0693EKHE- Invoice- MONTGOMERY WARD & CO. Chicago, IL. Stamped Oct 18, 1906. An order from a North Carolina customer for twelve steel Stamping Letters @ $1.80. Postage was 5¢ and was not included. Invoice is stamped "You did not allow enough postage, kindly remit balance." Back contains lengthy statement: "Mr. Ward’s Policy on the Cheap-Goods Question." Although it’s difficult to tell for sure, it appears to be a dig at then-arch rival, Sears and Roebuck. 8-1/2" x 7-1/4". $18.00

02931-M0894EEEE- Postcard- MONTGOMERY WARD & CO, Denver, CO. ca 1940s. Reply post card for obtaining Stockman’s Equipment catalogue for "Cowboys, Ranchers, Stockmen". Collage of cowboy scenes. Near mint. 3-1/4" x 5-1/2". $4.00

06164-M0398LAKE- Book- BIG CATALOGUE. THE LIFE OF AARON MONTGOMERY WARD by Nina Brown Baker. Illustrated by Alan Moyler. Harcourt, Brace And Co, NY. 1957. First Ed. Hardback. Ms. Brown authored a number of books for young readers including this title and others about Gail Borden and F. W. Woolworth. dust jacket lightly sunned on spine, very small tear in cloth in top of spine, otherwise like new. 5-1/2" x 8-1/4" x 115pp. $49.00

06259-M0798EEEE- Postcard- MONTGOMERY WARD & CO, Chicago. 1965. Unused, 2-color. Offers free Farm Catalog. Nice graphics. $4.00

06260-M0798EEEE- Postcard- MONTGOMERY WARD & CO, Chicago. 1965. Unused, 2-color. Offers free Garden Catalog. Nice graphics. $4.00


       The Montgomery Ward Company celebrated its Fiftieth Anniversary in 1922.  Their Spring/Summer Catalogue No.96 issued that year relates the most interesting history of the Ward organization up to that point and describes the first multi-page catalogue published: 

           “To the best of our knowledge, there is in existence today but one copy of the first Montgomery Ward & Co. catalogue issued in book form. We have photographed and reproduced it above as near as possible. The original was printed in 1874 on a small foot-power press. 

           “Previous to this catalogue our merchandise was sold from a single sheet price lists. By arranging these lists in book form, this, the original Mail Order Catalogue, was produced.”  

       The picture reproduced is the No. 11 catalogue cover. 1875 saw the arrival of catalogue No. 13.  We have a few copies of the reprinted No. 13, offered originally as a premium in 1972 on the occasion of Ward’s 100th Anniversary.

04224-M0995ERCR- Catalogue Reprint- MONTGOMERY WARD & CO., Chicago, IL. Six items: 1) Cat No.13, S/S 1875. This is the little blue back reprint. Reprinted in 1972 as a part of the company's Centennial observance. Excellent condition. 3-1/4” x 5” x 72pp. Excellent condition 2) First Day Cover with 3-color illustration of Aaron Montgomery Ward and colorful 8¢ stamp- “100th Anniversary of Mail Order.” Chicago cancellation. 3) Photocopy of the original sheet sent by Montgomery Ward with 165 items listed. 4) 5 page copy of history from Ward’s S/S 1922 catalogue on the occasion of their Fiftieth Anniversary. 5) 4 page copy of promotion from Ward’s 100th Anniversary catalogue of F/W 1972 offering the reprinted little No. 13 catalogue from 1875 and the first day cover. 6) 3 page photocopied article from 2001 from online newspaper, Burton on the Bay, entitled “Farewell, Montgomery Ward. Without Its Catalog, Its Never Been The Same”. All six pieces. $54.00

        In the Ward’s promotions through the years, Aaron Montgomery Ward is called the “Founder of the Mail Order Business, but perhaps we need to say more on the subject and these selections.  In the first place, although Aaron Montgomery Ward is certainly worthy of our respect, he did not originate selling by neither mail nor the catalogue business.  In 1744 Ol’ Ben Franklin himself printed a brochure, which is really a catalogue, of his newly invented cast iron fireplace stove. Many English manufacturers were issuing catalogues in the 1750s. A watchmaker near Ephrata, PA was issuing a catalogue by 1765. 

        Secondly, although this little No.13 catalogue of 1875 is called Ward’s first, he actually started sending lists of his merchandise in 1872 with a flier measuring 10” x 20” with headline: “Grangers Supplied By The Cheapest Cash House In America.”  We’ve reduced a reprint of this one to 7” x 15” to copy on our machine. We’ll include a photocopy with your order for these items.  The promotion offering the reprint and the first day cover appeared in the F/W 1972 catalogue along with a printed letter of congratulation from Richard Nixon, president of the U.S. at the time. Most of these 1972 catalogues have the coupon page removed because literally thousands of the promotions were ordered. Both the reprinted catalogue and the “Official Commemorative 1st Day Cover” were available for a $1.00.  All the profits from these responses were donated to Boy and Girl Scouts, National 4-H Clubs, and Distributive Education Clubs of America. 

        Thirdly, copies of this No.13 catalogue reprint are floating around here and there and are being represented as originals at prices up to $300.00. It’s not labeled as a reprint, but you can tell in several different ways. Look at condition. A catalogue nearly 130 years old will not look fresh off the press. Look at the foxing. These little brown smudges, which appear on old paper, are actually molds or rust from paper impurities. On these catalogue reprints the foxing is photographed in the negative, not growing on the surface of the paper itself.

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